Building the future of landscape procurement
An industry ready for transformation.
Every other part of running a landscaping business — payroll, accounting, fleet management, CRM — has been modernized. Plant procurement hasn’t.
Contractors still rely on phone calls, emails, spreadsheets, and disconnected supplier catalogs. Every project means manually comparing suppliers, verifying availability, coordinating logistics, and piecing together information from dozens of sources.
We bring supplier data, pricing intelligence, procurement expertise, and logistics into a single platform — making procurement data-driven and optimized from estimate to delivery.
Most procurement platforms organize workflows.
GoMaterials organizes the industry’s data.
Built by people who lived the problem.
GoMaterials started with a frustration, not an idea.
Our co-founder Marc Elliott spent over a decade running a landscape construction business. He lived the fragmented procurement process firsthand — the supplier calls, the inconsistent pricing, the availability gaps, the quality issues, the delivery scrambles.
Instead of accepting that as “the way the industry works,” we built GoMaterials.
Meet the Co-Founders
Michael Bellows
Kun Zhao
Shireen Salehi
