20 Rapid Fire Questions With GoMaterials’ CEO
We sat with CEO Marc Elliott to pick his brain about the launch of GoMaterials, business updates and some key learnings from the last few years. What motivates you to get out of bed in the morning? I’m genuinely excited to come to work. …
Best Selling Perennials, Shrubs, Trees and Conifers of 2019
GoMaterials has been providing hassle-free sourcing for landscape materials in New York, Florida, and across Canada. Are you curious to know which plants our clients purchased the most over the past year? Keep reading to learn all about our best-selling plants from 2019, as rated …
Must-Know Hardscaping Trends for Landscapers
According to landscape industry experts, hardscaping has seen a slow and steady growth over the last few years. A recent survey by Turf magazine showed that 52% of their respondents believed their hardscaping revenue would increase over the next year. The majority of contractors surveyed …
How Company Culture Impacts Your Bottom Line
What is Company Culture and Why Does it Matter? Simply put, company culture is the personality of an organization. It is typically defined by its vision, values, behaviours, and practices. But while all companies have a culture, every company’s culture is uniquely distinct. A strong …
5 Sales Tactics to Get Landscaping Customers
Since customers are a company’s greatest asset, attracting and maintaining them should be a top priority. Luckily, we’ve rounded up 5 sales tactics to get lawn care customers quickly and cost efficiently. 1. Printed Materials While you might have heard rumors that print marketing …
A Homeowner Trend That Will Contribute to Your Business Growth
What if we told you that a majority of your potential (and current) customers want to give a second life to their backyards, and ALSO have the deep pockets to actually bring this dream to life. The term Staycation may not be in everyone’s repertoire, …
3 Sustainable Landscaping Solutions Every Landscaper Should Know
Sustainable landscaping is the practice of using environmentally friendly products and systems to help address environmental problems. Whatever the environmental challenge at hand, sustainable landscaping aims to offset or correct it. For example, in desert climates, water conservation is the emphasis, whereas in flood-prone areas, …
Digital Marketing 101 for Landscapers
Is digital marketing a priority for your business? It should be. But we realize it can be a challenge to get started for those doing digital for the first time. So we consulted our friend Chris Penny to give us some advice we could pass …
How to Ensure Profitable Landscape Jobs
Have you ever completed a project, and instead of feeling the satisfaction of a job well done, you just become overwhelmed by a feeling of uncertainty? Like you weren’t even sure whether that job was truly profitable for your business? We know the feeling. We …
Motivational Tactics Aren’t Working? Here’s What Will
We’re a people business; we just happen to do landscaping. These are the words of one of our employee motivation role models, Strathmore’s Jessica Milligan. We love her holistic approach to getting the most out of her team. Employee motivation is the number one …
