5 Sales Tactics to Get Landscaping Customers
Since customers are a company’s greatest asset, attracting and maintaining them should be a top priority. Luckily, we’ve rounded up 5 sales tactics to get lawn care customers quickly and cost efficiently.
1. Printed Materials
While you might have heard rumors that print marketing is obsolete, there are still some tactics that work extremely well.
Don’t want to go through all the trouble of sending out landscaping flyers in the mail? Why not opt for personalized door hangers. Since they’re made to hang on front door handles, they are impossible for potential clients to ignore.
Another option is setting up lawn signs at your clients’ home. This is a great way to highlight your work and generate new clients.
While print marketing is easy and effective, you might not want to swear off digital marketing completely. According to McKinsey, email marketing is 40 times more effective at attracting new clients than social media sites. On the other hand, taking advantage of your current client email list is also a game changer. This is because those clients are already interested in what you offer.
An easy way to up your email game is to incorporate a CRM (customer relationship management) tool into the mix. A CRM helps to manage your interactions with current and prospective clients. CRM software, like the ever-popular Mailchimp, can remind clients when it’s time to review their yearly landscaping needs with you, can track when clients open your emails, and can help you find new ways to market to them according to past data. Customer relationships are important and a CRM can help your email marketing appear more personal. This is in comparison to sending out mass landscaping ads to everyone.
3. Referral Program
One of the fastest ways to grow your business is through word of mouth. Referrals can happen organically, but setting up a referral program is very simple. They give new customers a reason to try your landscaping services, and help veteran customers feel valued.
A cost effective way to start a referral program is to offer repeat clients a small percentage off their next service when they get a new client to book a service with you (also at a small percentage off). You can even switch the “percentage off” aspect out for an Amazon gift card. If you don’t want to offer a monetary perk, you can always encourage customers to leave reviews online after the job is completed. Potential clients WILL read online reviews before booking your services.
Out of all of our lawn care marketing ideas so far, this one relies on the one thing that you know like the back of your hand: landscaping. Creating an indoor or outdoor landscaping showroom is a great way to showcase your work and proves to potential clients that you have the talent and skills needed to get the job done right.
Humans are visual creatures, especially when it comes to landscaping. While they may not know the difference between the assortment of plants and shrubs you can place around their garden, they will definitely come to understand and appreciate the difference once you show it to them in person at your year-round, indoor showroom.
5. Cold Calling
Forget all the preconceived notions you have in your head about cold calling and open up your mind to a world of missed opportunity. If done right, cold calling is an effective sales tactic that can help fuel leads. Think about it this way: if you call 100 people, at least one will be intrigued by your services, right? While that task might sound daunting, there’s a secret to making it worth your while.
Try turning cold calling into “warm” calling by calling prospective clients on your email list who’ve opened your emails. They’re likely more open to what you’re selling because they’re already interested in your business. Plus, all you need to do to implement this sales tactic is pick up the phone and keep dialling.
Ready to take your marketing to the next level? Check our our “Digital Marketing 101 for Landscapers” blog post.